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At CookUnity, I owned the end-to-end consumer experience across at +40 org and helped grow users +50% in 6 months while also increasing retention rates. We reimagined the iOS app from the ground up, tackled tech debt loading times and stability, rebuilt our search experience revenue. I personally led the mobile app rebuild and the launch of two new ordering models that led to higher APRU and retention that are scaling nationally.
Selection of work with significant contribution.
Completely rebuilt the iOS app and entire UX interaction patterns to remove unnecessary friction. On top of a smoother experience with higher purchase conversion, reduced p95 loading times by +70%.
Before
Screen Recording 2025-11-24 at 6.59.12 PM.mov
After
Rebuilt desktop ordering patterns to be driven by personalization and customer intent
From this…
General homepage. No way to add meals without browsing ‘menu’
Menu access defaults to all meals with little consideration for user habits
To this…
New home page. Quick filters and categories sorted by ordering behavior.
Personalized swimlanes, ranked by inferred user intent and predicted conversion (sped up)
Personalized swimlanes, ranked by inferred user intent and predicted conversion (sped up)
Elevated search to become the default pattern for interaction ordering from CookUnity driving higher purchase rates.
Natural language interaction on search
Natural language interaction on search
Recent searches